3 Steps to Success for Independent Music Promotion on the Internet
Let's face it: the rapid proliferation of web-based sites dedicated to promoting independent music has resulted in a bewildering variety of resources and costs. So, when do they all come to a halt? When does the expense of joining yet another music marketing service pay off? What exactly are we asking for in terms of outcomes? The trick to effective site marketing is to keep it targeted, systematic, and comprehensive What motivates independent musicians to promote their music on the internet? The ability to have your music noticed by audiences who might probably be unaware of your existence is the primary motivation for online promotion. People who are aware of your existence are most likely to become supporters and return listeners. What percentage of those fans purchase CDs and downloads? Listeners that are specifically interested in what you're saying. The primary aim of online marketing is to reach a specific audience. Anyone who claims to use the internet to marke...